Profiles in Marketing: Jocko Willink

He is a retired U.S. Navy Seal. The commander of an elite unit of battle-hardened commandos. An author of two New York Times Bestselling books. And the host of one of the most popular podcasts in the nation. These are the credentials Jocko Willink uses to market himself and his company, Echelon Front. Jocko wasContinue reading “Profiles in Marketing: Jocko Willink”

My Personal Value Proposition

Be yourself; Everyone else is already taken. — Oscar Wilde. To whom it may concern, Hello and welcome to my blog! My name is Peter Seferian. As you may have surmised by the name of this blog, I am a fourth generation Armenian-American living in Texas. I am currently a senior at St. Edwards UniversityContinue reading “My Personal Value Proposition”

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