Before starting this blogging project, I didn’t know that you could start a WordPress blog for free. I had always thought that you needed to pay for it, as I did when I started a WordPress blog two years ago. I thought it was worth it when I compared it to having a free, but less advanced blog from Blogger.com. Although I purchased it as a discount from a guru I followed, I still didn’t have the money to sustain it after a few months. I didn’t realize how much money it would cost to purchase an email list builder, as well as the other features that make for a successful blog. It is a shame because I really enjoyed writing on that blog and if I perhaps had the money to pay for it, I could’ve made quite a bit of money back as well.
Now that I know that I can start a WordPress blog for free, I see new opportunities emerging for me. The main reason for having a WordPress blog in the first place is for marketing purposes. You want to engage with your audience so that they have more incentive to purchase your products. In order to do this, you should probably purchase a WordPress blog to fully optimize all of it’s features to ensure you are maximizing it to its full potential. But if you just want to share your random thoughts or just write about something that is only of interest to you and a niche group of people, then a free blog is probably the way to go, especially if you don’t wanna lose any money doing it.
During the first two months of this course, I have learned how effective certain social media networks can be for marketing my personal brand. Hootsuite is great for organizing all of your different social media profiles and keeping track of your posts all in one place. Rather than posting something to your social media profiles individually, you can post something on all of them at the same time. Twitter is great for quickly getting information out to a large amount of people. It also allows for instant messaging between the business and the consumer. Facebook ads are also effective at getting attention for your brand. You can create events for people to attend, who can then invite their friends to attend the event, notifiying more people about you and your brand. Instagram is a popular social networking site among young people that allows you to share photos. Linkedin is good for connecting with other professionals in your field, as well as looking for job opportunities. I plan to utilize all of these outlets for my personal brand. If you want to be successful at marketing or running an online business, you need to get acquainted with these outlets.
The Armenian Texan 