He is a retired U.S. Navy Seal. The commander of an elite unit of battle-hardened commandos. An author of two New York Times Bestselling books. And the host of one of the most popular podcasts in the nation. These are the credentials Jocko Willink uses to market himself and his company, Echelon Front.
Jocko was the commander of Seal Team Three’s Task Unit Bruiser, which heroically served during the Battle of Ramadi in 2004 during the Iraqi Insurgency. The operations he led helped the U.S. Army’s First Armored Division bring stability to the violent, war-torn city. Jocko was awarded some of the highest honors a member of the U.S. Military could earn; including the Bronze Star and the Silver Star.
After leaving Iraq, Jocko became the head instructor in charge of training new Navy Seals at Camp Coronado in California. Jocko eventually retired from the U.S. Navy and founded a company called Echelon Front, a leadership consulting company that utilizes his experience on the battlefield to help people with business and life.
In 2015, Jocko and fellow Task Unit Bruiser veteran, Leif Babin, published a book called “Extreme Ownership: How U.S. Navy Seals Lead and Win”. In it, Jocko and Leaf tell some of their most impactful war stories and show how the lessons they learned in combat are easily applicable to leadership in the workplace and in life.
Of course, running a successful company as Jocko has requires solid marketing. On his podcast (called “Jocko Podcast”), Jocko and his co-host, Echo Charles, will talk about the products they sell on their website, whether it is the “Jocko Super Krill” CBD oil, the “Jocko Joint Warfare” workout supplement, the “Jocko Molk Protein Powder”, or the “Jocko White Tea.” They will also promote Jocko’s latest books, such as “The Dichotomy of Leadership” (also with Leif Babin) and his first children’s book, “Way of The Warrior Kid.” This type of marketing helps to let his followers know when they can expect these products to release and where to find them if they are interested in purchasing them. Jocko’s online store has an option to subscribe to his newsletter to recieve updates about his activity and the store’s new releases.
Jocko is also very much engaged with his audience. For one thing, he is very responsive on Twitter. At the end of each of his podcast episodes, Jocko will answer questions from his followers about business, being in the military, Brazillian Jiu-Jitsu, and numerous other topics. On Instagram and Facebook, he posts short, thirty-second clips of himself giving motivational advice. And, since he wakes up everyday at 4:00 am, he takes a picture of his watch displaying the time he got up, before hitting the gym to work out.
Utilizing a podcast, an email newsletter, and social media, Jocko Willink has been able to bring millions of followers to his website so that they can be inspired and benefit from his products. Jocko has shown not only how effective translating combat experience into the business world, he has also become the model for what a successful American Military veteran can accomplish.
The Armenian Texan 